Top Tips for a Successful Mobile PPC Strategy
In the United States, users tend to spend 71% of their time surfing the web with a
mobile device. The shift to mobile usage has become more than just a trend; it’s
become the new norm.
From a business viewpoint, mobile marketing is the best way to reach your audience
while they are on the go and conducting searches. When users search for something
specific on their mobile device, they have a 75% chance of acting upon it. This is
why it’s so important to utilize the mobile pay per click strategy and enlist mobile pay per click services from a reputed agency.
Here are 5 effective tips for a successful mobile PPC campaign:
Know your Audience
Like other marketing initiatives, one of the first steps of launching a mobile PPC
the campaign is to identify the audience you plan to target, where they spend most of
their time on mobile platforms and learn their behavior and tendencies as a
customer. Get into the perspective of your target audience to position your PPC
strategy suitably.
Select Keywords for Mobile Adwords Campaign
The keywords are how Google Adwords and other PPC platforms know how to show
your PPC ad. Determine the best keywords that will bring users to your mobile PPC
ad during relevant searches. Several tools can be employed to identify keywords for
pay per click services, and a general rule of thumb for mobile keywords is to keep
them short and location-specific.
Modify Device Bids Proportional to Conversion Metrics
Conversion metrics vary with device type – computer, tablet, and mobiles. As such,
you can use bid modifiers for mobile and tablet platforms and bid down proportionally
to compensate. This can enable you to save click and conversion costs.
Optimize your Site for Mobile
Nobody enjoys landing on a webpage on their phone that is too clunky or difficult to
navigate on a small screen. If you don’t have a mobile-optimized site or a responsive
design, it’s high time to get on that.
Utilize Expanded Text Ads
This newest version of ads allows you to use up to 140 characters between the
headline and body text compared to its previous version of 95. Besides, they are
also accounted for on mobile search engine results pages (SERPs). If your ad shows
up on a mobile, it may very well take up most of the user’s screen and do wonders
for your click-through rate (CTR).
Ad Extensions for Mobile
Consider using specific ad extensions that improve visibility with site link and callout
extensions to improve your CTR. Additionally, you can deep-link text ads to a
specific section on your mobile app to make life easier for users. This will help in re-
engaging users who have downloaded your app via a remarketing campaign. Look
for specific ad extensions that add more value to mobile users.
These basic strategies will enable you to get a jump-start on your mobile PPC
strategy. It may seem daunting at first, but you can figure out what works best for
your business goals with little trials and experimentation. If you require expert
assistance, you can always rely on an experienced pay per click services team to
guide you along your mobile PPC marketing journey.
Author Bio:
Erica Jones
