For the most powerful email marketing, the first thing to concentrate on is understanding the email sequences and implementing them into effective marketing.
With passing years and versions of evolutions, it has become a substantial part of marketing. Emails allow you to personalize your approach towards your audience at the right time. You can know and understand the concerns of your audience in this process. Figure out the best email marketing strategy that works for you by experimenting and testing.
The best and smartest email campaign consists of nurturing, engagement, conversion, re-engagement sequences, and various emails like event invitations, new update announcement emails, and survey emails.
Let’s look at the different email types in an email campaign to make your email marketing effective and sales-intended.
1. The Welcome emails
Have you heard this? Records say that, on average, welcome emails generate up to 320% more revenue per email than any other email form. Welcome emails gain the highest open and click-through rates out of every other email campaign.
The first-ever email you send to your subscribers once they have opted for your services is welcome. This could be a series of 4-6 emails with a proper interval of time.
You are new to your subscriber. It is a big opportunity to make an impression. Take this chance to introduce your brand to your subscriber. Tell them:
● What do you do?
● About your values and inspirations
● What can they expect from you?
Try interacting with them and ask about their interests. You can also ask their birthday to offer a birthday discount!
- Hello [name],
- I’m [name], the [designation] of [company name] and I would like to thank you for signing up for our service personally.
- We founded [company name] to [values of company].
- I believe [product/service] brings you closer to what you thought of while signing up. I appreciate your time in [buying/subscribing] [the product/service name]. We are happy to have you in our family.
- In case of queries, feel free to reply to this email.
- With Warm Regards,
2. Thank-You emails
A thank you! Email is a user-action-based email triggered by specific user action, ensuring your emails are sent at the right time to the right person.
You do not need your audience to be upset with you. Thus, when your lead or prospect shows interest in your brand, send a happy note thanking them. Make them feel valued and respected by subscribing to you.
Not just the act of placing an order, but there are also other occasions when you can automate and send your thank-you messages.
Automate your thank you emails to:
● Newsletter subscribers
● Loyal and high-valued customer
● Job applicants and interviewees
● Specific holiday thank you cards (Christmas, new year, and more such)
● Customers on their birthday
● Event attendees
● People who have written in to support
- Thank you for subscribing!
- Now that you are a part of our community check out the next step in this journey with us:
- [talk about your products and how they could be useful to them ]
- With Warm Regards,
3. New Update Announcement emails
A new update announcement email is a message to your audience/ subscribers to talk about something new, updated, or changed in your business.
Make it loud and clear! Announce your next sale, e-book release date, or free trials to your subscribers. You never know, a part of your audience might be waiting for them!
Describe and promote the particular offer with a call-to-action!
- Hey there,
- Our newest store is in your town now!
- Say Hello to us at [place name] – we’d love to see you!
- Warm Regards,
4. Product Update emails
You may have launched an updated version of your product. A product update email is a message to your existing customer who purchased the same product in the past to inform him that an updated version of it is available with you. You can mention details like advantages of the newer product for your customer and how it is useful to him.
But watch out! Your subscribers may find these emails a little boring and tedious. Be straight-forward and make your point. Mention a clear description and give an image describing your product. Please give a big and clear call-to-action option making it easier for your audience to decide.
Read through the mentioned article – How to send product update emails to achieve a greater response rate with product update emails.
- Introducing [new feature/update] in [brand name]!
- Here’s why you must try our [new feature/product update] – [mention one interesting point about the product update/new feature]! Get started by making the right choice!
- [image with different types of new layouts]
Curate your newsletter with useful information for your audience. Bundle a set of your blog articles related to a particular audience and schedule them for a single-shot. Tell them how it helps them. Include an image with a summary and call-to-action to get them into the stride.
You can plan it as a weekly, bi-weekly, or monthly newsletter. But do not just send them randomly or with low-quality information to meet your time frames. It’s more likely to disappoint your subscriber! Hence, make sure your newsletter is informative and valuable to your subscribers.
- Hey [name],
- This is just for you!
- All our information related to your field in one-shot!
- Here’s a newsletter on everything you need to know about [concept/topic of the blog/newsletter], exclusively on[product newsletter/ blog name] – [Add blog link].
6. Survey emails
You can always conduct some surveys now and then. Know what your audience expects from you. Tell them the survey’s purpose and explain the incentives they are eligible for. Create urgency and ask them to participate. Include the call-to-action button in the closure in this mail too.
Check out ten best practices to create highly responsive survey invitation emails.
- Hey [name],
- Here’s something we have been waiting to offer you!
- Please take a quick survey and get 25% off your next purchase with us. Just a few days left, hurry up!
- [Add servey link]
7. Lead Nurturing emails
The most crucial step is to send the right lead nurturing emails. Keeping these emails friendly and value-packed will make your audience interact to a greater extent.
The lead nurturing emails are designed for lead generation and must have a call-to-action. Keep in mind to make your lead nurturing process timely. It is tricky to nurture leads successfully into prospects. But consistently staying in touch with your audience increases your CTR up to 8% compared to the general emails.
- Start investing now. Your future will thank you!
- Starting early is the single most critical factor to decide your future wealth!
- [Add CTA]
8. Onboarding emails
Now that you got a customer and you don’t want to leave them hanging! Onboarding emails educate your customers about the product they have just purchased so that they can enjoy using your product to the fullest.
People get frustrated if they don’t understand how to use the purchased product properly. And you want your customers to be happy with your product and its usage. Educating your customers about the product enhances the probability of repeated purchases from the same existing customer.
- Thank you for joining us. Updates and new features are released daily.
- Please help us create a simple, beautiful, and ad-free social network.
- Log in and have fun using [company name]!
- Get started!
9. Product Feedback emails
As you’ve delivered the quality promised, you have earned the right to ask your customer to write about you. Please direct them to the links where they could talk about your service or product. Recognize the point you lack in particular to enhance your performance.
Product feedback email campaigns improve your customer’s confidence in your brand. It also makes them feel appreciated and recognized, which ultimately improves your sales.
- Thank you for choosing [company name]. We try to provide you the best [service name] in town.
- To help us improve our services further and personalize your experience with us, we’d like to ask you a few questions about how we made you feel so far. Spare us precious 5 minutes of yours to help us know you better.
- [company name]
10. Abandoned cart recovery email
If a prospective customer has left something in your shopping cart without purchasing, an abandoned cart recovery email could help you in bringing them back to make the purchase. Abandoned cart emails are the best way to remind your customer that they’ve left something of their interest and have not purchased yet.
If your customer has added an item into their cart, you know they are interested in it. Give your customers exciting offers on the product and get them to buy it.
- Hey [name],
- We find you left something in your cart!
- Would you like to complete your purchase?
- CTA –Yes, complete my order [link redirecting to cart checkout page]
11. Re-engagement emails
The goal from a re-engagement email campaign is to make your inactive email subscribers interact with your brand. Offer them special and exciting discounts, incentives, intriguing offers, and many more.
You can also ask them what you’ve missed out on from their perspective. This way, you can improve your follow-up approach and, if needed, improve your service or product.
- Hi [name],
- It’s done a while since we heard from you.
- We want to ensure that you continue to receive content from [company name] that is interesting and relevant to you. If you would like to continue to receive our content, let us know the mode of communication you prefer to receive or update your email to stay in touch!
- CTA – Update email preference
12. Follow-up emails:
Follow-up sequences should come into play when a customer completes an action, such as purchasing a product.
- We have missed you!
- It’s been a while since you have been the [company name]’s premium user. For a limited time, we are giving you an offer. Come back to [company name] Premium today and get your first month of [services name] at just [price].
- Hurry up, and this offer ends soon!
- CTA – Get your next month for [price]
13. Event emails:
An event email encourages a subscriber’s action. With an event email, you can:
● Inform subscribers about an upcoming event, the nature of the event, and the benefits of attending it.
● Get subscribers to sign up and take part in an event.
● Remind subscribers about the event approaching to ensure better attendance.
● A follow-up post to the event to share highlights and take their feedback.
- [Attractive line/ introduction about the event] For example – Women who lead!
- [Attractive tagline] Example – Creating a space to share our stories & our narratives.
- In conversation with [name] and [name]
- [Event details]
- CTA – Register now
For more templates, you can refer to two ultimate blogs – 10 great email templates for different campaigns and 3 different types of marketing emails you can send templates.
Now that you know the different types of emails that could be involved in an email campaign, nothing can stop you from sending all those messages you are supposed to send!
Be creative, stick to all the guidelines marketers follow, and ensure your email content connects with your audience.
If you are a beginner, include each of the mentioned emails and experiment with the flow and sequence.
And if you are comfortable with a little more experimentation, you can:
1. Include a string of emails or sequences structured to form a seamless connection with your audience and broaden the engagement. This way, multiple sequences will be running alongside, provided a concentrated and smooth transition in segregating the subscribers based on tags and other triggers.
2. Integrate your email sequences with your sales team. With this, both the marketing and sales teams can achieve better results working together. While the marketing team plans the campaigns, executes them, the sales team can take over the best and high-valued leads, doing more for the conversion rates to decrease the number of email messages you curate.
We hope you find this full information useful and implement the insights into your business email marketing strategy. Tell us how you liked it!