8 types of online ads you need to know in 2021
Nowadays, it is a top priority to keep up with the relevant trends and the latest advertising
strategies or be left behind the competition. While 2020 was a challenging and strange time
for marketers, it has provoked a new fold in marketing development.
The rise of online shopping and browsing due to quarantine restrictions proved the efficiency
of every cent invested in digital advertising. New platforms, ad types, and targetting
capabilities took the stage.
Let`s dig deep into the details you need to know about top online ads types to be on the rise
in 2021.
8 types of online ads you need to know in 2021
Email Marketing
You might even not have guessed that the email signature generator you usually use is a top
advertising medium. Despite the extreme rise of social media, emails remain one of the most
effective ways to nurture leads and boost customer loyalty.
There top 3 reasons not to forget about email marketing:
1. Emails are the top communication channel. At least 99% of consumers check their
email daily.
2. You have total control over your list. On the contrary, any social media account with
all its followers may get suspended or deleted any time by anyone, without notice.
3. Better conversion. Email marketing has a considerable ROI of 4400%, as those who
receive emails tend to spend more money.
4. Besideside, adding a professional email signature to the emails contributes to brand
awareness and credibility. Consider some email signature examples to choose the
best fitting format for your brand.
Social media Ads
Top social media platforms like Facebook, Instagram, and Twitter have around 2.5 billion, 1
billion, and 330 million active users monthly. Although all of them work differently, they all
bring valuable benefits. Thus, social media advertising is a must.
Organic or paid social media ads, both are extremely visible and effective. It essential to
know the major specifications of various social media platforms and find out what platforms
are the most widely used by your target audience.
Among the key advantages of social media ads, sharability is in top priority. Thus, your
potential customers can share your content so that it could reach even more people.
Besides, social media ads provide easy access to mobile users as well.
The number of Facebook, Instagram, Twitter, Linked In, TikTok, YouTube, and Pinterest
users grows every day so that your target audience grows as well.
Search Engine Marketing
Search engine advertising has been gaining relevance recently, as it helps to put ads on
huge search platforms like Google, Yahoo, Bing, etc. A vital benefit of this ad type is bringing
leads and conversions in a short period.
Besides, you pay for the ads only f someone clicks on them. Thus, you invest your money
into pure user intent. Significant types of search engine ads are:
● PPC
● Google shopping ads
● Dynamic search ads
● Image and video ads
● Call-only ads
Another positive thing is that with search engine platform analytics and your keyword choice,
you’ll be able to target the right people with the perfect ad.
Remarketing
Remarketing or retargeting users who have already visited your website is a promising
option for 2021. These tactics involve showing ads to those who already demonstrated
interest in your product or service. Here`s how it works:
● remarketing is essential for increasing sales conversions.
● remarketing is an excellent move to reinforce brand recognition
● remarketing is not as difficult as it sounds due to third-party tools.
Therefore, remarketing is a cost-effective way to convince these people to purchase. The
principle is simple – the more times a potential customer sees an ad, the more significant
impact it will make.
Video Ads
Video ads may also be called new generation ads. It is changing the way people shop and
make purchasing decisions — 85% of millennials say they’ve purchased after viewing a
marketing video.
If you strive for higher conversion rates and higher revenue in 2021, the video ad is among
the top dimensions of your marketing strategy. According to Forbes, Video ads now make up
over 35% of all ad spending online.
Video enables you to say much more in less. As the digital media landscape is crowded and
the competition is harsh, there is no better way to fit your message into 15 seconds than
video ads.
Native Ads
It`s been ten years since the term of native ads was mentioned for the first time. Frankly
speaking, it has made some notable achievements during this time. Furthermore, the native
advertising sector is predicted to grow to $400 billion by 2025.
Native ads work best in a blend with the existing content. An excellent native ad has the
following online ads features:
● delivered to the receivers in the form of content
● not disruptive
● relevant
● aligned with the partners.
Natives ads create unique mutually beneficial relations between brands and ad publishers.
Display advertising was a pretty controversial ad type actively disputed by the leading world
marketers. For a long time, display banners were accused of tricking people, leading them to
misleading ads.
Nowadays, display advertising has advanced to leveraging data and machine learning to
offer more effective targeting strategies and more relevant ads. Here are two major ad
networks featuring such capabilities:
1. Google Display Network
2. Facebook`s Audience Network
These networks can provide the right online ads to the right audience at the right time. At the same time, they offer you total control over ad placement.
Content Marketing
Content marketing continues to flourish, as people still want to consume high-quality,
meaningful, relevant, and engaging content. 70% of consumers prefer learning about a
product from an article rather than an ad.
Furthermore, people tend to use various ad blockers to avoid pop-ups and banner ads, while
content cannot be blocked in any possible way. Besides, tech advancements like AI, voice
search, augmented reality, and passage indexing will make content marketing events
stronger.
Thus, 2021 might have the following trends for the content marketing itself:
● Long-form original content
● Ultra personalization
● Ultra-local content marketing
● New delivery channels.
Conclusion
Digital advertising makes the essence of your marketing strategy. To run a successful ad
campaign, you need to find a combination of various ad types perfect, particularly to your
brand positions and financial state.
Furthermore, a deep analysis of the effort and resources is vital to measure the
effectiveness of any campaign. First of all, identify your advertising goals, choose the right
tools for their achievement, put the tips mentioned above into practice, and success will
come.
