Top 10 Logo Design Trends to Follow In 2021
Do you want to become a trendsetter in the logo design industry? Well, how can you create something innovative until you know what’s going on in the market. The secret to creating a promising trend is not by completely turning a blind eye to what’s currently rolling but to make a fine blend of your own creativity and the ongoing trend.
You need to know how to bring out an idea into the market and make people follow it. If your proposed design is making progress your design will become the ultimate trend. So, as you know the New Year is around the corner you must get yourself equipped with the latest trends in the industry. You need to know how you can compel your target audience and make promising outcomes through your logos.
A brand’s identity is based on how well the logo is created. If you can to build promising brand equity you need to make sure that your logo defines the core message of your business and is not cluttered to enhance the bounce rate. You need to know how you can entice your audience and make them trust in your business. The ultimate secret to creating a sound sales funnel is to focus on your logo and make sure it delivers its purpose the right way.
⦁ Motion Design
You must have heard about animated logo design Melbourne. By adding motion in your design you can enthral your target audience and generate outstanding outcomes. Through motion logos, you can capture the attention of your target audience in an instant. You will not need many efforts to stir engagements. Your viewers will feel appealed and compelled o to ponder on the design and to observe what your logo delivers. It is an outstanding technique to mark your existence within the industry.
⦁ No Symmetry
You must be following the traditional geometric design technique where all the design aspects were in symmetry with each other. However, the time has changed a lot and now you do not have to cut the element from the middle just top check if they are symmetrical or not. You can be as rough as you can until you look appealing. Your design traits should be appealing enough to captivate the viewers and deliver the right message across.
⦁ Unique Fonts
Next step is to add unique fonts in your design. You need to create a design in a way that it brings out the appeal but most importantly highlight the traits of your brand. You need to ponder on aspects that can improve the overall outlook and help you increase the engagements. Your design should look professional but at the same time, it should have aspects that make it stand apart. Remember one thing, do not choose more than two fonts in a single logo as it will create a cluttered look.
The gradient is the most fundamental element of logo design. It’s the transition of colors and hues incorporated in the logo. The selection of color ensures to add more personality to your brand. You have to make sure that your selected colours go well with your niche and highlight prominent and noteworthy aspects of your business aim and vision. The core essence of your logo depends on the right selection of colour theme and how well you have organized the gradient. There should be a proper balance in the colour composition.
Next in the list is the use of typography. If you do not want to rely on your graphics, you can go for typography. You can add the business name. You can add letters, initials of your business name, in your logo to deliver the message. By the use of typography, you can spread the appeal more efficiently. Typography helps in delivering the core message effectively and engages the target viewers as well.
⦁ Minimalist Design
One of the widely followed design type is minimalism. It helps to engage the viewers and throws a highly professional image on them. It helps in creating an unforgettable impact on the brand equity and over the target viewers. Minimalist logos tend to generate outstanding outcomes and can increase the productivity of logos at double the pace.
⦁ Symbolic, Shapes, and Icons
Addition of shapes, symbols and icons can help you create a logo efficiently and give you a depiction of your business through graphics. You can summarise the core essence of your business in an icon your designer creates. For instance, the great IT Company Apple Inc. uses the symbol of an eaten apple to mark its existence. Now wherever you see an apple the company will appear on your mind that’s how provocative their marketing and branding techniques are.
Overlapping is one of the most creative logo design techniques. It helps you attract the viewers by pouring your creativity into the design. You can overlap shapes, icons, or any graphics within your design to create a new look. Overlapping can help deliver a prominent message through your design.
⦁ Retro Style
Do you want to add a vintage or retro touch to your branding campaign? You can opt for retro logo design. There one more trend in this category and that is to make a fine combination of retro and modern-day logo design. In this way, you can add a vintage touch but do not give an entire retro look to your logo.
⦁ Black and White Logo
The last most head-turning and attention-grabbing design technique is black and white logos. This is the single most promising technique that never fails to attract viewers and always deliver the core message of the business. It ensures to keep your brand among the leading names by throwing an utterly professional image on the target audience. Black and white logos can have typography as well as graphics in it or a perfect blend of both the two styles in a single logo.