There is a ton of tools in digital marketing, but an advertiser with no experience or a novice
Entrepreneurs should focus on the simplest. Read more about them in our material.
Internet marketing is a set of tools that are used to promote goods and services online. Compared to
offline promotion, this method has three main advantages.
1. Targeting
Here there are tools with which you can find your most interested audience and show an advertising
message only to her. Geographical location, age, gender, interests, income, place of work – a lot of filters
are available that allow you to direct the campaign in the right direction.
2. Interactivity
Internet promotion allows you to better control the situation and interact more closely with the
audience. Thanks to the capabilities of digital marketing, you can track customer reviews, communicate
with them directly and in some cases clearly see what effect your actions bring.
3. Web Analytics
Promotion on the Web is also convenient because it makes it easy to analyze your actions. You can
always visually see how a particular tool worked, how many transitions to the site or buyers it brought.
At any time there is a chance to refuse a promotion that does not work or change the settings.
Where to Start Promotion on the Internet?
Three Obvious But Necessary Steps To Start The Promotion.
1. Decide on the Target Audience
Neither on the Internet nor offline will it succeed in successfully selling goods and services without
figuring out who your target audience is. In addition to the gender, age, and place of residence of the
potential client, there are at least three other criteria that will help to draw up his portrait.
What is the Client Interested In?
Suppose you have determined that your audience is women 18-30 years old. With the help of various
services, for example, Cerebro Target and Pepper. Ninja, you can see which communities in social
networks they are, what they discuss in groups, and so on.
It will also not be superfluous to monitor posts on thematic forums and on sites with reviews. Pay
attention to what your audience reacts most to, which posts collect the most likes and comments.
To learn more about the interests of the audience, use the Google Wordstat service. This will help to
understand what exactly the user pays attention to when looking for your product. Let's say you sell
evening dresses. We enter the query “Evening dress” in the search by words and look at the result, from
which we can make an indirect conclusion that buyers are often interested in inexpensive and long
dresses, dresses of large sizes, dresses for weddings and proms.
How Solvent Is The Customer?
Pricing, the selection of sites for promotion, the style of advertising messages, and much more depending
on the social status of the audience. Creating a product that is beyond the reach of your customer is a
huge mistake.
What Problems Does the Client Want to Solve?
For example, you open a women's clothing store in a large but provincial city. Based on the information
from the previous paragraphs, try to simulate a situation and understand how your project is useful.
It Will Look Something Like This:
My clients are women 18-30 years old, they are interested in SEO Expert in Bangladesh, style, art, and are in public
devoted to unusual exclusive things. Their income is average.
The main problem is that in their city there are a few shops selling high-quality and exclusive clothes.
Most often they have to search for things on the Internet, order them from abroad and wait a long time
for the parcel.
2. Explore The Market And Competitors
To stand out from your rivals, it is important to study their product and understand what its strengths
and weaknesses are. Pay special attention to what marketing moves they use, because, perhaps, they
managed to better understand and feel the audience, while you missed something.
Service SimilarWeb helps to understand what tools are used by your competitors, how much traffic they
attract and how it takes.
Such an analysis provides an understanding of one's own strengths and weaknesses. Further, your
marketing strategy should be based on how to strengthen what you are good at and to refine the
shortcomings. For example, you see that a large number of leads – as Internet marketing refers to
customers who have visited the site and expressed interest in the product, for example, left an
application or registered – comes after the publication of advertising posts on VKontakte. So, working in social networks is your forte.
3. Define Goals
For online marketing to work, it’s important to clearly define what your campaign aims are. For
example, this can be an increase in primary and secondary sales, the launch of a new product on the
market, brand awareness, and so on.
Moreover, any goal should have a time frame and be achievable, measurable, and as specific as possible.
Plan not just to "increase sales", but, say, "increase sales by 25% in six months."
What Tools are Suitable for a Beginner?
Digital Marketing includes a large number of tools, including contextual and targeted advertising, SMM,
email marketing, native advertising, SEO promotion, viral marketing, and much more. We talk more
about them in this material.
It is quite difficult for a newcomer to the digital field to independently explore all the possibilities of
digital marketing and effectively apply them. There is a risk of investing in expensive promotion and get
minimal results from it. It’s best to start with the simplest tools of internet marketing that will teach you how to work with
your audience and create interesting content.
