After many years of operating in the market and after millions of reviews that were collected, Trustpilot has grown from being a consumer site only to a reference source for businesses. With access to Trustpilot data, you can find many thoughts on a company, read negative and positive reviews, check out their first reviews, and keep track of the newest ones.
Let’s look into the benefits of Trustpilot and some essential business practices when using Trustpilot.
What is Trustpilot?
Trustpilot is a review website that offers reviews on various businesses worldwide. A study showed that Trustpilot withholds ratings on over 626,000 companies. The platform allows customers to leave reviews based on their experience with a brand or company. While others can read the actual reviews, the platform also calculates an overall star score.
What are the benefits of using Trustpilot datasets?
Even though everyone has free access to Trustpilot reviews, there are a few benefits of using ready-made Trustpilot datasets.
Extensive business coverage
With a Trustpilot dataset, companies can access large collections of sorted data easily. According to Forbes, around 2.5 quintillion bytes of data are generated by day. That’s why keeping the data you’re processing gathered and sorted in datasets is crucial for better analysis and further integration of the insights.
Access archive data
While many make the mistake of only collecting the newest data, a Trustpilot dataset will provide all the historical review data about any business. It’s important to analyze not only the newest customer reviews or overall ratings but also their past diligence.
Fresh data
Get access to fresh and ready-to-use data. By leveraging data fast, you can notice trends before they get big and defeat problems before they get serious. With a ready-to-use dataset, companies don’t have to spend much time scraping the data from various profiles.
How to use Trustpilot for business development and growth
When we talk about business reviews many oversee the fact that these reviews aren’t only read by other fellow customers. These also are deeply analyzed by other competing companies. To find out how Trustpilot datasets are used for business development, keep on reading.
Competitive analysis
Overview reviews of companies in the same industry and identify their strengths, weaknesses, and how customers feel about them. With a clear understanding of competitors’ high and low points, you can enhance your services and products. For example, if many customers aren’t satisfied with a competing company’s shipping, you can make sure that you supply the fastest and most reliable shipping services.
Partnerships and collaborations
By partnering with another business you are reaching a wider customer base, however, not all partnerships can be positive for both sides. That’s why before choosing a business to collaborate with you should review it from all sides, including the customer reviews. Monitor the reviews to understand their reputation, for example, if they receive negative feedback because of controversial thoughts, you can risk your company to be associated with them and receive negative feedback as well.
Marketing opportunities
In company reviews, you can look for bloggers or big customers who regularly review products or services. You can contact these customers and market your products or services to them and hope for positive business reviews.
The opinion of an influencer can impact future customers and improve your brand visibility. In fact, research shows that 91% of 18 to 34-year-olds trust online reviews as much as personal recommendations.
Benchmarking
Use review summaries and Trustpilot scores to set benchmarks for your own business. Compare your positive and negative reviews, weigh average ratings, and consider differences in marketing. Identify areas where you are thriving, areas where you need improvement, and what new strategies they use.
Conclusion
Understanding how a customer feels about your business is crucial, but what’s more important is understanding how customers feel about competing companies. With a grasp on customer reviews, you can identify weak and strong points of your business, find out new strategies, and even gain new customers.
