A Detailed Guide on eCommerce Conversion Rate
Selling in volumes (large quantities) has been the prime focus in the fast-growing eCommerce industry.
Conversion rate is the essential metric in the online e-commerce business; increasing the conversion rate will generate greater revenue and boost profitability. The increased profits result from the rise in the number of customers to the e-commerce website.
This is where eCommerce SEO services are important, and its increased global demand is justified.
Even the smallest change in eCommerce optimization and the changes in the conversion rates end up with notable overall revamping. The exercise of updating and reviewing a website’s categories and the structure results in a lasting increase in conversion rate, enabling a massive inflow of revenue.
Further, we dive into some of the most effective e-commerce conversion optimization strategies that transfer an average or even a below-average online conversion rate to the top leaderboard in its respective
In case you are a business aiming to sell through your website; it is essential that you read through, understand, and inculcate these strategies for an unbelievable positive change.
1) Homepage Optimization:
Most e-commerce homepages are wasted as mere intro pages; most searchers who visit the website for the first time; directly skip to the category or product page they want to explore. This can be changed by creating a special corner such as most in-demand categories, products, or discounted products or add as today’s today’s best offers section.
By having such categories on the homepage, it becomes an asset page that enables effective marketing.
This also provides you much better control over how visitors can go through a specific pattern, and hence they have a satisfying experience running through your website.
2) Easy to Browse Categories:
Did you know that 89% of online customers find their products by browsing through the categories compared to 11 to 21% of whom directly search for the products? This is most often understood the other
the way round, and hence wrong strategies are used by the e-commerce companies.
The e-commerce website needs to know that searchers have a sort of idea of what they want to buy through advertisements on TV or in newspapers. So, there is a strong need to have a clear categorization of products according to their specs. The use of fitting keywords plays a vital role in this.
3) Enhance the ways of purchasing a product:
By adding a variety of ways to buy a product on your eCommerce website; you are just adding around 10 to 20% of the total sales volume. Having multiple ways to purchase a product helps massively, especially in the case of non-technical customers who aren’t that tech-savvy or are new users of e-commerce shopping.
In the case of area-focused business, you can also offer order placements on call or email; there can be in-store pick-up facilities which may be easier for some customers.
It costs very little to offer different ways of placing orders and making a purchase from your e-commerce site, but it does pay back a very important margin considering the narrow-lane competition.
4) Have top quality copies for all products:
Copy on each of the pages should be informative as well as engaging at the same time. This will keep the reader in the customer interested and the time spent and pages, categories, and products explored will be maximum.
Here are some tips for keeping the copies afresh:
1. Write about the benefits of using a product, rather than just putting down the specifications.
Explain the “Problem Solving Factor.”
2. Include the key points mentioned in client reviews, highlight the experience and focus on positive reviews. These will help you identify the exact selling points of the product.
3. Push on the advantages of buying from your platform; several others are selling the same products. Let the buyer know what is different when the purchase is made through your e-commerce website.
4. Make and implement crystal clear delivery, return, and cancellation details; this is extremely important for having repeated customers.
5) Make use of Video Content:
Just as the old saying moves, “ A picture is worth a thousand words,” today, that picture is replaced by the video. In the case of any product, especially an expensive one-you will be much more comfortable with having a demo video before making the buying decision.
Using video content can bring in a major increase in the conversion rate as it allows you to:
❖ Exhibit the functions of a product that the customers are most interested in; they can be easily
informed that the product is capable of solving or fulfilling their demands through a video.
❖ This video of the product and its working is so effective as it provides the customers with a virtual experience of almost using the product. This gives them an optimum level of assurance regarding the purchase.
❖ Provide a complete display of the product in totality; the customers know well about what to expect in their order.
6) Provide reliable information to customers:
Nothing can hurt a conversion rate as much as confused, unsure info. As an e-commerce website, you need to be very sure of the details that go up on every page. Ensure that the customer is presented with all the details regarding the product before the order is placed.
This makes things simpler for both you and the customer, as errors can be rectified by the purchaser’s end if any. Apart from the product brought, it is equally important for an order summary to be in place just before the final check-out action. This must include all the details of the product, its pricing
specs, the mode of delivery, and the payment mode that the customer has chosen.
Having a short description regarding the return policy will only help and may not harm.
Did you know: Around 68.63% of customers abandon their shopping carts before completing a purchase, often never to return.
7) Easiest Check-out page:
The best way to maintain a healthy conversion rate is to have a short and sweet check-out page.
Always make sure that this final order page is error-free and is clear.
The page should be clear of the check-out steps and may not include any additional confusion such as product advertising or CLICK HERE corners.
● Have a single shopping cart reduces actions and clicks; keeps the online shopping process simplest for the customer.
● For the registered customers, keep a pre-filled form, where the basic details are auto-filled just to make the steps shorter.
● Include examples for slots where customers are most likely to make a mistake while filling the forms.
● Never force customers to fill additional forms such as reviews or seasonal surveys, many of them (26% of them) to be precise, discontinue the shopping activity.
With newness in tech, there are constant changes and scope for improvements that are possible in your eCommerce website.
None of the online businesses can be tagged as perfect and permanent. However, working on the above-stated tips, you can fix up most of the problems and maintain a healthy conversion rate that will only benefit your business.
Adam Wills is Blog Manager Senior Editor at Blurbpoint, a leading Digital Marketing Agency specializing in Local SEO Services, E-Commerce SEO, Social Media Marketing, Advance Link Building, Content Marketing, and many more. With above a decade of experience, Adam has helped Blurbpoint revolutionize their creative campaigns and helped brands from all over the world to add a flair of uniqueness to their content creation strategies and signify their online presence.