7 Tips to Promote your Research Online in 2021
COVID-19 has taught us the importance of having an online presence. No matter how good your research is, your research wouldn’t have much to add to the world if it doesn’t have a good online presence.
Also, today everyone online can easily become a blogger and a content creator. Though this has given us easy access to information, it has also made it difficult to find accurate
information. This is where research papers and data play a vital role.
More and more people are looking for research papers online, trying to find accurate and
trustworthy information on a topic. If you promote and market your research well, you would be able to increase its visibility to your audience.
Moreover, promoting your research also gives you other amazing perks, such as increased
awareness of your personal brand, opening up for more exciting career opportunities, easy
promotions, and fundings for your further research.
In this guide, we’ll talk about some techniques and strategies that you can use to promote
your research online and increase its visibility in 2021.
1. Research your Audience
Not everyone would be interested in your research. And hence, simply promoting your
research to every other online user out there is not a wise strategy to use. Not only will this
be a waste of resources, but your strategies also won’t be as effective.
Hence, understand who is most likely to be interested in your research. Students,
entrepreneurs, industry professionals, or fellow researchers? You can go even further and
analyze the demographics of your audience.
You can find this by using online forums to find about the people who are most likely to be
interested in your research topic. You can also use social media polls or send out surveys to understand your ideal audience even more.
Based on this understanding, you can promote your research to the right people. This will
fetch better ROI for your efforts.
2. Make your Research Easily Accessible
For increased visibility for your research, you should ensure that it is easily accessible to
anyone who is interested in it.
For example, if you request payment for access to your research or ask the users to sign up for accessing it, then many people wouldn’t bother taking these extra steps to go through your research. Hence, think long-term and make your research accessible for free.
Making your research easily accessible will also increase the number of citations and links
that you get from other websites on the internet. This will ultimately lead to increased
visibility and popularity of your research.
3. Leverage Social Media to its Fullest
Social media is a potent tool for promoting your research because, through social media,
you can share your research findings to a large set audience. More people in your industry
will get familiarized with your research, and thus it will end up getting numerous shares.
For promoting your research on social media, you should go back to the first point where we discussed finding your ideal audience. Based on those findings, you can figure out the best possible social media platforms to promote your research.
For instance, if your audience is most likely to hang out on LinkedIn, you should target most of your efforts on LinkedIn. You can share your research findings as posts or articles.
Visual content works great on social media platforms. Hence, if you are using Elsevier figures in your research paper, you can share them on your social media channels to
increase exposure for your research.
4. Repurpose your Research Findings
Research papers can be difficult to understand sometimes, and thus people do not always
have the patience to go through an entire research paper. Hence, you can try to repurpose
your research findings into easy to understand content pieces.
These can be infographics, charts, videos, white papers, blog articles, etc. You can then
promote this repurposed content on various channels such as your blog or website, social
media channels, and email newsletters.
5. Guest Post on Popular Industry Websites
Guest posts can be super-beneficial for promoting your research. This is because they can
help you promote your personal brand and your research work on other popular industry
websites. This helps a new set of audiences get familiarized with your research work.
Moreover, another great perk about guest posting is that you can gain citations and
backlinks for your research paper from these websites.
This will increase your research papers’ visibility on search engines as backlinks will help
you to start getting free traction from Google.
6. Go on Interviews, Podcasts, and Speaking Gigs
Podcasts and interviews are another great way to get your research, and life’s work noticed more. You can pick some popular and relevant podcasts specific to your area of research. You can also actively look for speaking gigs related to your industry.
These platforms will give you the ability to showcase your research to more people relevant to your topic. You may even find more budding researchers who would like to take your research even further and get the legacy going forward.
7. Become a Thought Leader in your Research Area
In today’s day and age, people want to know the person responsible for research. This is
why promoting your personal brand and emerging as a thought leader will be the major
contributor to promoting your research online.
Therefore, you must actively work towards becoming a well-known expert and a thought
leader in your industry. When you become a well-known personality in your industry, more
people would want to learn and know more about your research.
Lastly, we can conclude by saying that if you want your research to be referred to and used for further studies and advancement in your field, then you should consider promoting it online.
When you promote your research online by repurposing it into different types of content and talking about it on social media, it will live on the internet forever.
So, start implementing the techniques and strategies provided in this guide and watch your
research growing popular amongst the online community.
Fabricio Pamplona is the founder of Mind the Graph – a tool used by over 400K users in 60
countries. He has a Ph.D. and solid scientific background in Psychopharmacology and
experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management.
Connect with him on LinkedIn – Fabricio Pamplona.