A logo can be termed as an emblem when it comes to a company. It’s a brand symbol that carries on the flag so that every person looking at it instantly recognizes the product. A logo is a corporate identity as it represents a business in the market, and that’s why it is vital for any company to pay attention to it. A distinctive design is what can make a logo look great.
A powerful logo can be the difference between two companies in the same industry. Everyone thinks it is easy to make a logo; after all, all it takes is to create a round and oval design and put your company/product name in it, right? Not quite, as there are certain rules/principles that must be abided when a logo is being designed.
Go through the following six aspects that are required to be followed for the best results.
6 Key Aspects for Businesses to Think to Get a Fascinating and Stylish Logo
1. The Scaling Factor
Logos need to be scaled as there are several ways in which they need to be presented. For example, a logo needs to be put on a letterhead or on a large panaflex/billboard. Surely, the logo on a letterhead can’t be of the same size on a billboard. That’s where you need to design a logo that will look good in a 1×1 inch size or 10×10 feet.
With the scaling factor in mind, the design of the logo needs to be considered on different platforms.
For example, the pixels for using a logo on YouTube is different from that of being used on a website or as an email signature. Scaling will make a logo look the part on any platform for making the maximum impact.
2. The Context
There are lots of factors that needed to be considered before designing a logo. Think about the color size and other aspects so that a logo can look the part. A logo is not something that can be designed overnight. If you cannot think correctly about the context in which a logo needs to be designed, then it will be impossible to get a logo that will work. If the start will be in the wrong direction, how can you expect things to be right in the end?
Typography and tone/voice are some other elements that are required to be considered concerning the context. A logos identity must be interpreted long before it is designed to make it worth the effort and time.
3. Avoid Shortcut and Gimmickry
There are times when designers have workloads, and they think about how to get past it. That’s where they try to come up with some shortcuts to complete work in less time. But in due course, they forget a basic rule of designing a logo, that a logo is not something that can be made overnight or in a hurry.
There is another aspect that the designers indulge in. They try to con their customers with some
gimmickry or anything like it. This can be termed as defrauding the client with substandard work for
making them believe that they have got a great logo. But in reality, they offer nothing but a rehash of some old logo, which is akin to cheat someone in broad daylight.
That’s one rule that must be avoided at all costs, as this is ethically also wrong.
4. Customized Typography a Key Asset
Think about the font that you will use on the logo. Surely, most logos just use a symbol or one or two words to describe a product. But that one word must have a great effect on the viewers. The design can also create a pleasing effect; then, the logo can be a sure-shot success. Think about how you can get a customized font that can work in your favor.
Think about a font that you really like on a certain website. What makes you think about that want so that you have still remembered it? The uniqueness factor is always the one which can win us over, every time. That’s why unique typography can be an asset to you.
5. A Personal Affair
There are many factors for which a logo is a personal affair for any company or business. A logo is very close to the manufacturer’s heart because it can certainly make or break his prospects in making a product sell. To make any product a success story, lots of research is needed so that no stone should be left unturned. By a personal matter, I am trying to connote how important it is for a company to make a logo work in its favor.
The relationship between a customer and a company should be friendly and a bond that will last for
some time to come. A genuine product is one aspect, but businesses need to think about getting their target audiences’ attention through a logo and then a website. A logo needs to be one that can aptly relate to the product and not something that looks forced.
6. Be Incisive and Innovative
This is another aspect that you must think about. Don’t confuse it with just being unique as being
incisive means that you need to be literally intelligent and concise. When talking about marketing and coming up with a logo design that can help you, it is all about being quick and direct in your action. This is related to offering a logo that results from thinking intelligently about your business and coming up with a logo that is every bit a design that can tremendously help you.
Being innovative is concerned with using new methods and ideas to come up with something new. Think of an idea that can transform into a logo and offer exceptional support to a company to make it memorable for a product. Always try to be on your toes when thinking of an idea related to a logo. Don’t go for a mediocre idea, and if, after much research, you are not up to the task, the consultancy from a reputed logo design company can be just what you need.
Over to you
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