Smartphones are essential for us now, just like we used to have wristwatches on our hands. You may see people don a smartwatch, but those are also connected with a smartphone. For businesses, smartphones are important because, through a mobile app, they can get in touch with their current and potential customers.
Mobile app development nowadays is a very lucrative business for software houses and consultancy services. This is because most businesses now like to have mobile apps because the benefits are huge. Smartphones and other handheld devices are the future as people are looking increasingly attracted towards them.
The use of desktop computers is likely to be diminished further in the coming few years and maybe become extinct in around a decade. That’s why all small businesses and startups should look at getting a mobile app of their own in the coming few years. But what are the features that they must incorporate in their app so that the users will be eager to use them regularly?
The following are the top five features that can make an app work in favor of any company.
1. App Launch Screen
The launch screen was perhaps the most critical aspect of any app so that it can attract or get the attention of the people. An excellent first impression can be created by any company, and this can translate into half the battle won. If you can get an end-user attracted to your app, you would like to use your app daily. Your launch screen could be the key to success in getting more people attracted to it.
If you have a feature-rich app that may take some time to load, some kind of animation or some content to act as food for thought for your customers would be helpful. Never leave any stone unturned to woo the app users who can quickly become your customers.
2. Login Screens
Don’t think that the login screens need to be boring and have two fields for User ID and Password. Think about how you can make things in your favor by using the dull screens to your advantage. Again, you need to be creative in your approach year so that even the login screen can get the attention of the users. Think of engaging them while they retrieve their password, in case they have lost or forgotten it.
Think of images and other graphics to use hair to make the login screen fun to watch. For example, if your app is about apparel related to young adults, images of your latest collection can be useful in several ways. It will serve the purpose of the background image; people can get attracted to the specific clothing range you have shown in the image and search for it. You never know what can work for you, so keep experimenting for the best results.
If you think that whatever I have mentioned here is very difficult for you to achieve, you can always use some assistance from a mobile app development company in New York. With their experience, such companies can offer you great help in achieving the unthinkable.
3. Menus
Offering different menus to your customers is another high point for companies as they look to capitalize on their investment in the apps. Never underestimate the power of offering information to your customers, and the menu can be used to offer just that. If you think that a menu can do little in attracting the end-user, start applying some changes, and you will be amazed by the response from the app users.
It’s time for the home screen to do the magic, and that’s where you need to use your creativity to come up with a unique menu. Think about how to make things work in your favor with the menu that is a notch above the ordinary. Think smartly as to how you can apply changes which other apps don’t have. In this way, your app will look unique and original, and that can help you in making anyone use your app without thinking about or copying the menu of a competitor.
4. A Quick Onboarding Process
A poor onboarding process will result in most users stop using the app after a specific period. Most of the time, it is about three months, but it can get lower than that if you are not able to use creativity in the above three steps and other aspects. All always how you can engage the app users and ultimately make them think about your app as the best tool in their favor.
You can start doing so by highlighting features that you think can work brilliantly for most users. In this way, you will be able to get the attention of most of the users. That’s why I think about the onboarding process as a critical aspect so that you are helping the app users in knowing more about the app in a quick time.
5. Progress and Activity Indicator
While we wait for a task to be completed by the app, even a single minute can be frustrating for most users. You need to show the progress of an action performed by the users and offer them progress or an activity indicator of how much work has been done and the estimated time left. It’s time for your developers to do their magic coming up with great animation or icons which can grab the attention of the abuses from the first few seconds.
Final Word
You may think that all of the above are mentioned just for the sake of making an app work for a business. But these are essential elements that every company should keep in mind. Businesses have to shell out and some amount in getting an app. That’s why they must get an app that can serve the purpose well for them rather than just another cost in their account books.
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